Web Design / Social Media / Photography / Vídeo
“Pharmacy 1896″ one that focuses on reinventing apothecary in the Modernist heart of Barcelona! After reopening sought support the presence of its online store, with a blog to publish health education content. ¿Aiming to education? Very successful!
The company also gets highlighted as an example of the architecture of Domenech i Montaner, one of the jewels of modernism that is still open as pharmacy, a trip to the splendor of the late nineteenth century.
Communication actions were based on two axes: the online store and the blog Blog1896 y Nutrición1896. Therefore we sought to provide these hotspots promotion with more visibility and positioning 2.0; using different online marketing strategies:
- Design two blogs aimed at positioning the brand reference com health education.
– Social Networks (Facebook, Twitter, Google+ and Youtube).
– SEM with FBAds.
– SEO for blog and online shop.
– Content marketing for blogs and social networks (writing, photo and video).
“Pharmacy 1896 is a clear example of the concept known as Health 2.0. It’s nice to develop a brand with its values and philosophy starting almost from scratch, with little more than a name and a logo. Specially if you want an open positioning as a health promoter in its deepest aspect.”
Mahin Chowdhury - Buencom Project Manager