Alessio Arena

Photography / Vídeo


WHO

Another remarkable Italian artist, this time from Naples. A real band man: musician, composer, writer and singer. Here evidently the work was to select the channels to promote a very talented artist, and find a thread for the stories he tells. At the end were the stories themselves which were imposed as a concept, as Alessio’s greatest attribute is narrating. The power of words and the emotions they evoke. And nothing better than music to lead them.  I don´t know abuot you but I’m already in his fan club …

HOW

- In each photo session I seek a very specific look according to the sensations we are intended to convey.
- For the video work, a team with more profesionals was organized, looking to get a strong result, with same quality of each of the members.
- We wanted to achieve a consistency in the pattern of colours used in each photo and video session, in order to maintain a colour relationship with the artist.

 

 

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Jon Mart has followed with his careful and sensitive look various stages of my career in Barcelona, ​​becoming a sort of visual biographer of my last six years. Working with someone always so fond of enthusiasm is a real gift.

Alessio Arena – Musician and writer


“I’ve had the chance to work with Alessio for years, both in photography and video, portraying his career in music and literature. His extreme passion for this work, and the talent that draws each of his pieces is simply admirable.

Jon Mart - Buencom Audiovisual Manager