Photography / Vídeo
Another remarkable Italian artist, this time from Naples. A real band man: musician, composer, writer and singer. Here evidently the work was to select the channels to promote a very talented artist, and find a thread for the stories he tells. At the end were the stories themselves which were imposed as a concept, as Alessio’s greatest attribute is narrating. The power of words and the emotions they evoke. And nothing better than music to lead them. I don´t know abuot you but I’m already in his fan club …
- In each photo session I seek a very specific look according to the sensations we are intended to convey.
- For the video work, a team with more profesionals was organized, looking to get a strong result, with same quality of each of the members.
- We wanted to achieve a consistency in the pattern of colours used in each photo and video session, in order to maintain a colour relationship with the artist.
“Jon Mart has followed with his careful and sensitive look various stages of my career in Barcelona, becoming a sort of visual biographer of my last six years. Working with someone always so fond of enthusiasm is a real gift.“
Alessio Arena – Musician and writer